about me
Designer with 12 years of experience. A generalist at heart, with a special love for illustration, and web design.
A bookworm since forever (here's what I'm reading now) I started out in publishing. It gave me a solid grounding in typography and layout, and a habit of careful, well-organised work that I've kept ever since.
In recent years, much of my work has been in healthcare, especially diabetes. I know the field well enough to speak its language, and I love turning complex information into something clear, friendly, and easy to follow.
I believe simplicity and character go hand in hand.
my toolbox:
- Illustration & design, combined
- Adobe Creative Suite, my home base
- Designing websites in Figma and building them with Claude Code
- Motion graphics in After Effects and Lottie
- Clear communication and well-organised projects
- Good work, in good company
Workflow
1. Let's talk!
In this first phase, we discuss your goals, preferences, and requirements to clearly understand what you envision for your project.
2. Agreement
Once we agree on the project scope, schedule, and budget, we formalize our commitment through a detailed agreement to set clear expectations.
3. Moodboards/sketches
I always start with sketches and mood boards. Depending on the type of project, I can divide this stage into smaller steps if necessary. The main goal is to explore different angles and select the most suitable one.
4. Let the ideas flow
Once we had agreed on a mood board, I set about developing the project in its final form. Depending on the size of the project, it can be divided into smaller steps, with parts of the project delivered at each stage. We will agree on the timeline, deliverables, and the number of revisions for each step.
5. Final design
Once the project is complete, I will compile all the final files you might require. If you would like, we can review everything, including how to use your new brand guidelines effectively.
